10 Cringe inducing moments in vintage advertising

The field of advertising has evolved over the decades to a precise and fine art form with annual budgets on advertising campaigns skyrocketing – taking the field higher and higher. From traditional print advertising to paid per click advertising and online PPC advertising, PPC service companies have honed the field in ways traditional advertisers could never have dreamed of. Of course, this was not always the case, one need only take a look back at these choice samples of adverts from the past, thankfully the world has evolved a bit since then. Enjoy.


Yikes, these vintage ads sure did display woman in a light that would never go down in the world today. Often women were displayed as the weaker, subservient member of the household, with household products being targeted primarily at woman toting their simplicity of use (so simple even a woman can understand it). Take a look at these gems in vintage sexist ads and try not to cringe too hard.


Just Perfect advertising woman

(Source: http://www.bitrebels.com/lifestyle/20-retro-ads-full-of-ridiculously-funny-sexism/)

Gosh, without the help of a big strong man? What sorcery is this!


Just Perfect advertising couple

(Source: http://www.bitrebels.com/lifestyle/20-retro-ads-full-of-ridiculously-funny-sexism/)


Just Perfect advertising retro

(Source: http://www.flamingotoes.com/2011/08/retro-ads-vs-2/)


Just Perfect advertising retro cooking

(Source: http://www.bitrebels.com/lifestyle/20-retro-ads-full-of-ridiculously-funny-sexism/)

Smiling their way through the discomfort.


Just Perfect advertising step on woman

(Source: http://www.oddee.com/item_92625.aspx)

Because every man needs a woman to step on?


Just Perfect advertising shoe polish

(Source: http://www.popsugar.com/love/photo-gallery/6598426/image/6598475/Wowza)

Yup, a slick chick in a negligee is exactly what makes me chose my brand of shoe polish.


Just Perfect advertising man are better

(Source: http://www.boredpanda.com/vintage-ads/)

Well, thanks for clearing that up for us.


Suffer the little children

Yes, vintage ads featured some very creepy children engaging in activities that are definitely not child friendly by modern standards. From shaving, to smoking cigars and gazing lovingly at liqueur bottles, these rosy cheeked cherubs of years gone by are the stuff of nightmares.


Just Perfect advertising children shaving

(Source: https://thehappiestcow.wordpress.com/tag/retro-advertisements/)


Just Perfect advertising children drinking

(Source: http://www.oddee.com/item_92625.aspx)


Just Perfect advertising children beautyproducts

(Source: http://www.oddee.com/item_92625.aspx)


Just Perfect advertising children cigars

(Source: https://www.pinterest.com/fallenart/whats-wrong-with-this-ad/)


And then there are some which were just plain weird

From pushing firearms for Christmas gifts to uncomfortable medication adverts and even equating bathroom hygiene to a Russian uprising, yup these adverts had all the right moves to make you cringe.


Just Perfect advertising guns

(Source: http://www.oddee.com/item_96522.aspx)


Just Perfect advertising bolsheviks

(Source: http://mentalfloss.com/article/50153/5-crazy-examples-fear-advertising)


Just Perfect advertising thermos

(Source: http://mentalfloss.com/article/50153/5-crazy-examples-fear-advertising)


Just Perfect advertising suit

(Source: https://www.pinterest.com/pin/474003929505201876/)


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