Researchers estimate that the average human being’s attention span is just over eight seconds. That officially means we’re worse than goldfish at keeping ourselves from being side-tracked. For SEO companies this means that in order to keep our clients and their audiences growing, we need to be a step ahead of competition.
Whether you’re a fully-fledged SEO specialist, or a blogger trying to work your way up the Google SEO rankings, this list of fantastic tools will help you or your clients rank better and reach a wider audience.
Plagiarism is a huge challenge in the SEO marketing space. A lot of marketers, under pressure to compete with bigger and better-resourced competitors, end up ignoring basic rules such as keeping their content original. Using a plagiarism checker is a sure way for marketers to avoid severe penalties, including rankings penalties and lawsuits.
This can be especially useful if you’re trying to get backlinks to your website. As much as search engines are constantly making it harder for marketers to get higher rankings through unethical means, it doesn’t stop a good number of them from trying. The penalty for websites that ‘stuff’ keywords onto pages can be very severe, including a dramatic drop in rankings and traffic. This will affect your website if it’s linked to the offending site.
Keyword Position Tool
SEO companies exist primarily to ensure that their clients achieve higher ranking for their site and its content. There are tools that could help you understand a site’s exact position for certain keywords. This is great for helping measure the impact of your company’s SEO services over time. The tool also helps give insights into how competitors rank over time for specific keyword that you’re also targeting.
The growing demand for better, more useful content is actually good news for SEO companies. The real challenge is to create better quality content that actually helps the user, as opposed to solely focusing on ranking. Besides the above tools, there are dozens of others that help many individuals and organizations create unique content. If you know of any, please share them in the comments section.
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