Finally, Google to Punish Painful Pop-ups | PPC Advertising
It’s an irritation we’ve all experienced, that stubborn pop-up ad that is as difficult to close as solving a “Where’s Wally” puzzle. The good news for web users, and mos...
Category Archives: Content
Digital Marketing Solutions: How to Measure Digital Marketing Success
With regards to DIY digital marketing, many companies have a problem when it comes to calculating their return on investment (ROI). They see their likes, follows, shares, etc. going up but can’...
How to Own the Top Spot in Google Search
SEO Specialist, Stephen Sandmann, put it best when he said: “Search Engine Marketing (SEM) is a way to harness the power of Google search for your business“. SEM is made up of two parts; ...
A Beginners’ Guide to Understanding SEO | Just Perfect
In an effort to find out what makes search engines tick, some years ago, digital marketers developed the term SEO (search engine optimisation). Despite some time since the term was coined, ‘wha...
Social Media Agency: Facebook Amends its Infamous 20 per cent Text Rul...
No more having creative copy for your Facebook ad rejected or sent back numerous times for editing because it is too exceeding the recommended allocation. As a social media agency you may be performi...
Digital Media: The Next step in Facebook Instant Articles
It may seem as though there is a new Facebook feature almost every other week but this type of innovation is the only way they are going to reach their goal of becoming the only website you will ever...
Online Marketing – A Basic Guide for the South African Landscape
Webopedia describes ‘Internet Marketing’ as “advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sitesor em...
What does a Public Relations Agency Actually Do?
Public relations services are often lumped into the same category as other advertising forms, but several important differences place PR services in a class of their own, requiring vastly different t...
How to Trigger Audience Emotions using Colour in Website Design
The use of colour in website design is so much more than it was 10 years ago. Thanks to modern psychological testing and intense market research and analysis from the world’s biggest tech companies, ...
Five Useful Facebook Business Page Features for Digital Agency Markete...
Having an in-depth knowledge of the tools of your trade can give you a big advantage over your competitors. For a social media manager working within a digital agency, or even in a private capacity, ...