SEO | Just Perfect

What’s Trending in Search Engine Optimisation?

The early days of search engine optimisation were a bit like the Wild West. There were no clear rules and search engine optimisation companies used to use any and every technique they could think of ...

How to Become a Public Relations Expert

The world of public relations services is wide and vast. There are many different ways to approach a career in the field, especially with the growth of digital platforms. You could find yourself mana...
Digital Media | Just Perfect

Digital Media: Reach vs Engagement

Companies making use of digital media advertising through social media always come face-to-face with a common question in this digital age: What is more important, reach or engagement? Before decidin...
Digital PR Agencies | Just Perfect

The Basics of PR Strategy | Digital PR Agencies

As a public relations specialist, when a client approaches you with a goal in mind for their brand, your mind should already be working out additional goals to suggest as a definitive PR strategy. PR...
PPC Advertising | Just Perfect

The 4 Best Places to Learn About PPC Advertising

A marketing or advertising professional is only as good as what they know and with the ever-changing landscape of digital media, a true professional tries to update their knowledge base constantly in...
Advertising Agencies | Just Perfect

5 Habits of Successful Advertising Agencies

Great work should be the cornerstone of any advertising agency that aims to be top of its class. To get to the top though, the industry needs to attract and keep the best talent in a cutthroat enviro...
SEO | Just Perfect

How to Own the Top Spot in Google Search

SEO Specialist, Stephen Sandmann, put it best when he said: “Search Engine Marketing (SEM) is a way to harness the power of Google search for your business“. SEM is made up of two parts; ...