Just Perfect seo over optimising

How to Prevent Over-Optimising for Search Engines

How do you outsmart a penguin? Well, you don’t. In fact when it comes to search engine optimisation (SEO), the Google Penguin is the last animal you want to mess with. In the past, web developers wou...
Just Perfect pr services

Why Companies Need Professional PR Services

A look at three international company crises that were expertly managed. As a public relations company in Johannesburg, we are well aware of the importance of good crisis management.  Sometimes a bri...

10 Cringe inducing moments in vintage advertising

The field of advertising has evolved over the decades to a precise and fine art form with annual budgets on advertising campaigns skyrocketing – taking the field higher and higher. From traditi...
uneven playing field

Social Media Marketing is Levelling the Playing Field

How social media allows small businesses to contend with big-budget companies. The internet has largely changed the face of advertising and ushered in a new era of marketing. But, for all its conveni...