The website-building game has changed dramatically in the past few years. What used to be the domain of only highly skilled techies is now within the reach of just about everyone, and is usually easy enough for even a complete beginner to get right.
WordPress is one CMS that has proven to be a firm favourite with amateurs and experts alike. WordPress website development is easy to learn and user-friendly, and makes it simple to create and optimise SEO friendly websites, even if you’ve never dabbled in SEO before. Now even small businesses with home-made WordPress sites can compete for top rankings and take full advantage of the SEO game! Here are five top tips for easy SEO optimisation on WordPress
1. Optimise your site for Semantic Search
Semantic search is essentially a way for search engines to sort data using more than only keywords. Optimising for semantic search gives you a higher chance of ranking well when people search for specific terms, sentences and phrases.
2. Make use of Schema Markup
Schema markup is a way of giving search engines a lot more information about your site and your company. Studies have shown that around 66% of search results are sites using schema markup. On average, pages with schema markup ranked four positions higher than those without! Schema is essentially a kind of rich snippet which adds extra details to the text underneath the URL in a search result.
3. Register your business on Google+ and include a location
Around 50% of all mobile searches are targeted to specific geographical areas. Registering your company on Google+ will go a long way towards appearing both in standard search and in Google Maps.
4. Create strong calls-to-action
A good call-to-action stimulates action from the viewer, leading to more email signups, longer time spent browsing and offering related content. It also enhances click-through rates, one of the most important factors in SEO optimisation.
5. Mobile-friendliness is vital for SEO friendly websites
For the first time in history, a majority of all search traffic comes from a mobile device. If you don’t optimise for mobile phones and tablets, not only is it bad for your SEO, but it’s also frustrating for customers who discover they can’t browse easily and bounce away immediately.
Image credit: http://xen.com.au/guide-local-seo-tools/