Social media doesn’t sleep, doesn’t take weekends off, and doesn’t go on holiday, but that doesn’t mean that social media marketing for your small business needs to be a black hole of expenses and wasted hours.
According to recent consumer research, 7 out of 10 people are more likely to make use of a local small business if it has a presence on social media sites. Many small businesses set up profiles with the best of intentions, only to abandon their efforts due to social media management and marketing taking up too much of their time and effort.
Being organised with your social media networks means developing a social media marketing plan that works for you and delivers results without huge investments of time and money. Here are our top 5 tips for effective social media management.
Research social media management tools that can help you save time and monitor all of your social media activity from one handy dashboard. Hootsuite is a great option, and it allows you to link up all of your social media networks as well as popular apps such as Instagram, YouTube and Mail Chimp.
Once you’ve got yourself set up, Hootsuite’s dashboard will become your go-to place for tracking activity and mentions, and will save you valuable time, allowing you to focus on other important aspects of your business.
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Creating a content calendar is a standard best-practice for any company-related social media activity. If you plan to post 5 times a week, coming up with great content can be made much easier if you already know what kind of content you’ll need each day.
For example, in a standard week you may want to use 1 link to your company blog, 2 posts featuring your products, and 2 pieces of content shared by industry-relevant websites. Having these conventions in place will prevent you from suffering from writers’ block and guide you in your quest for good content on a daily, weekly, or monthly basis.
Get the whole team involved
Social media management is a team sport. It’s a great idea to get other members of your team involved in researching and posting good content to your profiles.
This is also useful if you’re unavailable for a few days, since others who are involved in your social media marketing will be able to take on the roles of content planner and community manager while you’re away. Why not send around an email inviting input from employees who are already active on social media in their personal capacity?
When you’re a small business, it often doesn’t seem appropriate to hire a professional to do your social media marketing while you’re still on a tight budget. The good news is that with just a little bit of research and guidance, almost anyone can do a good job of social media management!
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