Webopedia describes ‘Internet Marketing’ as “advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sitesor emails. Online marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.”
Seeing that the field of internet marketing in South Africa covers so many areas, one has to have a good understanding of how vast the industry really is.
What does the landscape look like?
Almost 47% of the South African population, or 25 million people, uses the internet. This exponential growth in internet users in the country has presented massive opportunities in the South African Internet Marketing industry.
What does it take to become a top internet marketing agency?
Although the industry is broad, it can be broken down into the following disciplines: Analytics, Content Creation, Conversion Rate Optimization; Brand Strategy and Social Media Marketing.
Online marketing moves at the speed of a click, and these days we have more content being produced than there is an audience for it. To become competitive, you need to really understand the needs of your customers, that way you can start creating a framework or brand strategy that is relevant.
There are a number of helpful guides out that there that are really good and best of all – free! Download this crash course from QuickSprout to get started.
Webgrowth Academy has fantastic slides that cover everything one might need to get a basic understanding of how you or your companies can improve your internet marketing services offering.