A poorly timed joke at a public event. Sending an email without double checking the content. Printing an advert with an obvious spelling mistake. Posting a nude photo of yourself on your company’s Facebook page instead of a picture of the staff at the office Christmas party. Incidents like these are not as outrageous as they sound and, sadly, they are not uncommon either. Of course, any of the above situations are a public relations disaster and can have a negative, and sometimes irreparable, impact on your business or product.
According to the old saying, ‘Any publicity is good publicity.’ This is not always true, especially when it comes to public relations (PR). And while you definitely want to get your brand name out there, you certainly don’t want to be in the public spotlight for all the wrong reasons. By recruiting the services of a professional PR agency, you can let experts take control of your image and steer you in the right direction.
If your company doesn’t have an internal PR department, you probably have contemplated setting one up. Unfortunately, this can take time as you have to hire and train staff. However, you can also consider hiring the services of a professional PR agency instead.
Advantages of using a PR agency
- A PR agency will help maintain your public image and keep your company/service/product in a positive light.
- PR staff are up to date with all the latest trends and tools in the industry and they will be able to put together a tailor-made package to suit your needs.
- PR staff will deal with press releases, press conferences, the media and updating blogs on your website. They will also manage your posts on social media platforms such as Facebook and Twitter.
- An outside agency can provide you with different ideas and perspectives when it comes to marketing your business.
- If something goes wrong and disaster strikes, a reliable and professional agency has the knowledge on how to deal with a crisis.
If you want to maintain a professional image and be in the public spotlight for all the right reasons, then contact a PR agency and let the experts do what they do best.
Image credit: http://salearnership.co.za/pr-public-relations-learnerships/