Social Media MarketingFor Your Brand and Your Businesses

Social media marketing

Not so long ago, word on the street was that the benefits of social media marketing for businesses were starting to fizzle out. Some people even went as far as to label it a fad.

And while it definitely wasn’t a fad, one cannot think of social media without thinking of the word ‘trend’. However, there is a big difference between a trend and a fad. While fads tend to fizzle out over time, trends have potential to make an impact and have a positive influence.

How do we ensure that our presence on social media and our social media marketing strategies keep us “trendy” and, as the definition above suggests, allow us to have an impact in the market place?

Even if you aren’t marketing your business on social media, you, your activities, your likes, shares and interests all become part of your brand.

Social media marketing companies
spend their time analyzing data, trends and content. They then offer help and give out valuable tip for managing your social media accounts.

Platforms

If you are planning on using social media to market your business or brand, it is important to know the following platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • SnapChat

Some of these platforms might sound intimidating but you’ll find that once you start working with them, you’ll soon learn how they work. You might also discover that you are generating more interest in your brand from a platform where you expected the least traffic.

Scheduling

Social media marketing tools allow you to you to schedule your posts and content.

A well-paced time frame between posts, means you can schedule most relevant post to be seen at the right time of day, depending on when your circle is online. It also takes care of those moments of “radio silence” when you just aren’t feeling the social media vibe.

Content

There are hundreds of articles featuring the best content strategies for your social media campaign. Some people say “be relevant”, some say “stand out”. However, this depends on your interests and the industry you work in. Try different styles and see what works best for you.

So now you know a little more about social media marketing, get out there, engage and be #trendy

Main image: blog.germin8.com

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