SEO ranking signals change regularly and Google is quite furtive when it comes to revealing what these signals are. However, occasionally, they feel generous enough to drop us some hints and reveal one of their highly classified secrets.
It’s no surprise, then, that security matters a great deal to Google. So, despite their clandestineness, they’re not secretive at all about letting us know that security is just about number one on their list of priorities.
This is why, in August of 2014, they announced that they would call for security across the digital domain, which they called “HTTPS everywhere.”
The main purpose of HTTPS is to ensure that a website that is visited is authenticated, so that wiretapping and what is known as man-in-the-middle attacks, where someone intercepts communication between two parties, are prevented.
Security is now a ranking factor, which, essentially, means that Google gives your site a gold star for being secure.
While it’s not the most important ranking signal, Google has made no efforts to hide that, in the future, it will probably come to count for a lot; they’re just giving webmasters time to implement it.
When you enable HTTPS on your site, you’re given a certificate that authenticates that your website is, indeed, secure and that it belongs to you.
HTTPS is truly a good thing. It’s not just a matter of looking better in Google’s eyes – this is merely done so that businesses are encouraged to add security to their sites. Whether you’re an e-commerce site or not, it’s good for a business and its customers as it ensures that all confidential data remains confidential.
We advise all of our clients to consider making use of an SSL certificate so that they can protect their business information, as well as that of their customers. And the bonus is that it contributes to your ranking, too.
Main image credit: http://www.adcsafetyandsecurity.com/safety-security-planning/
All gifts: giphy.com