A marketing or advertising professional is only as good as what they know and with the ever-changing landscape of digital media, a true professional tries to update their knowledge base constantly in order to best serve their clients.
PPC marketing is a form of digital marketing or search engine advertising that requires advertisers pay a fee to a search engine each time one of their ads is clicked. The fee that the PPC company pays also serves as a sort of bid for ad placement in a search engine’s sponsored links.
If you procure the right PPC services, then the fee you pay to the search engine is actually an investment. This is because (if it does what it is supposed to do) and you make a R1000 sale from a R30 click, then you have made one heck of a profit for a nominal fee which counts as part of your marketing budget.
If you have an interest in PPC advertising or wish to become a
PPC professional, we recommend learning about PPC advertising at one of these four places.
AdWords – a Google product – is the single most popular PPC advertising system in the world so learning directly from them would be a start.
Colleges or Digital Marketing Agencies
Institutions such as Monash and Vega as well as agencies such as Livity Africa – who facilitates the Digify programme – have dedicated curriculums aimed at catering to both novices and trained professionals who just want to brush up on their skills.
Some people learn about PPC advertising on the job (or in the case of people who procure PPC services, from the company providing the service to them).
As an intern, it would be in your best interest to arrange to shadow someone in your company who is AdWords certified. You might hopefully even get to build a campaign from scratch. And remember, practice makes perfect.
As a client, it is best to ask as many questions as you can to be able to understand the service you are paying for.
Online training academies and other web-based resources
There are online training academies that provide tutelage and certification through e-learning. Alternatively, if you can’t afford the courses, you can just read up on it from as many online resources as you possibly can in addition to watching YouTube tutorials.
Main image credit: viedigital.com