The Website Design Keys to Fast Loading Times

Website Design Keys to Fast Loading Times

The internet has done a lot of good for business and society in general, but if there is one benefit that can be pinpointed it is the fact that the internet has made things faster. When we want to find something out, we don’t have to spend half an hour paging through an encyclopedia, we simply pull out our phones and do a quick search. This, however, means that we expect things to work quickly, and we don’t have the time to sit and wait for web pages to load. Any web design agency worth its salt will tell you that users expect instantaneous load times, and are put off if a page takes more than 5 seconds to load.

Google has a handy tool for checking loading times that web design services find exceedingly useful. Part of the Insights Tool for Page Speed, this tool allows a web design company to run its page and check how fast it loads. The tool gives pages a score out of 100.

Any web design agency that uses this tool might think that a perfect score of 100/100 is impossible, but the truth is that it is completely obtainable – you just need the right techniques.

How a Web Design Company Can Get a Perfect Loading Time Score

1. Image Optimisation

Web design services will agree that this is a huge culprit for slow loading times. Firstly, size your images to the size they will appear on the page – no bigger. Secondly, use a free image compressor like or! to reduce the file size of your images without affecting the quality.

2. Mobile Optimisation

In the mobile age, web design simply can’t exist without mobile capabilities. With the majority of users searching the internet on mobile devices, mobile responsiveness is key and will greatly increase loading times on said devices.

3. Minify Java and CSS

Coders will often leave comments and large white spaces in your page’s script, which can sometimes double its size. The minifying process eliminates all of this and leaves you with compact script.

4. Leveraging of Browser Caching

This involves using a Content Delivery Network, which stores static versions of your site on its servers. When a user lands on your site, the server closest to them serves up this static version, thereby reducing loading times.

5. Enabling Compression

Your site can be compressed from your server using GZIP or Deflate, which reduces the transfer size of various resources. This can more than halve the size of your site.

These are just some of the ways that you can help your site’s loading times and work towards a perfect score. For more on expert website design, contact Just Perfect today!

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