E-commerce is essentially the buying and selling of goods or services online. Businesses that use e-commerce can be e-businesses, that only operate on the web, or they can be physical companies that simply use e-commerce as an extended sales channel for their customers’ convenience.
The improvement in technology as well as the increase in the number of people who have access to the internet has led to a steady increase in the number of companies that are using e-commerce to help increase their revenue.
A key aspect that has helped e-commerce along is the advancements in payment technology such as ewallets and EFTs which have made transacting online safe and secure and has eliminated the need to have a credit card to shop online. Just about anyone can be an online shopper nowadays.
E-commerce solutions, such as Bigcommerce, open up a whole new potential market to your company and the geographical limitations of owning a business have disappeared as the entire world becomes a potential client. From shoppers in Peru to Timbuktu, the sky is the limit!
This is especially great if your company sells products or goods to a niche market. Your handful of potential clients can get a whole lot bigger if you can target this niche online with 7 continents and around 196 different countries, you are bound to reach your desired demographic.
Hand in hand with this is thefact that being able to deliver products to people around the globe is not only great for business, it is also very convenient for both you and the client. They can order something from your ecommerce store that is not available in their country or even if they just order groceries from the local supermarket, they don’t have to leave the comfort of their houses to do so.
What could be better than simply typing in a keyword in a search engine and finding what you need? The great part about this is that people do not even have to know the name of your store to find out about it. With the right search engine optimisation you can continue to reach more and more customers every month with your e-commerce store and the ease of advertising does not end with search engines. Online advertising, such as pay per click advertising and social media
marketing, have some of the best ROI and you can advertise to your heart’s content without worrying about your carbon footprint since online marketing is environmentally green.
Just Perfect are the South African e-commerce experts and we can help you get the most out of -and online marketing with our expert team.
Read Part 2 of our special on commerce to find out about two new types of e-commerce as well as benefits you never knew e-commerce had.